How The Local Upgrade handles information in plain English.

This privacy notice applies to The Local Upgrade LLC and the website at https://thelocalupgrade.com. It explains what information may be collected, how it may be used, and the basic choices available to site visitors and clients.

Last updated: June 2026

What may be collected

Contact form submissions and messages you send us.
Business information submitted for consultations, reports, or project requests.
Basic website analytics and page performance data.
Device, browser, page interaction, and referral data through Google Analytics.

How information may be used

Responding to inquiries and supporting conversations.
Preparing reports, recommendations, and project plans.
Improving the website and measuring traffic or page performance.
Operating client, intake, and project workflows.

Google Analytics and cookies

The site may use Google Analytics to understand website traffic and improve the website. Depending on settings, Google Analytics may collect page views, device and browser information, approximate location, referral source, clicks, and interactions.

Cookies or similar measurement tools may be used to help analytics work. You can control cookies through your browser settings, and some analytics features may be limited if cookies are disabled.

Third parties, sharing, and sale

Hosting, analytics, forms, email, payment, scheduling, or project tools may process data as needed to run the business and deliver services.

The Local Upgrade does not sell personal information.

Retention

We keep information for as long as needed to answer messages, manage projects, meet business needs, handle records, or support legal and accounting obligations. When information is no longer needed, we aim to delete it or keep it only in a limited record set where appropriate.

Contact for privacy questions

Email hello@thelocalupgrade.com if you have a privacy question or want to ask about a specific submission.

This is a general privacy notice for a small-business website and is not legal advice.

Operator

The Local Upgrade LLC

The Local Upgrade is operated by The Local Upgrade LLC and provides website, analytics, AI readiness, and implementation support for small businesses.